Accounting & Finance
Effective Competitive Analysis
For your small business to succeed, you need to know almost as much about your competitors as you do about your own company and customers. 
A competitive analysis allows you to identify your competitors and evaluate their respective strengths and weaknesses. By knowing the actions of your competitors, you will have a better understanding of what products or services you should offer.
Marketing & Sales
Your marketing plan should be a clear, concise, and well thought out document that guides you through your marketing program. It should focus on the objective of your marketing and how you intend to accomplish that objective. Whether your company provides products or services, your marketing plan is essential to your success.